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Rolls-Royce La Rose Noire Droptail – The Epitome of Bespoke Luxury

Overview

The Rolls-Royce La Rose Noire Droptail is one of the most exclusive cars ever built—only one exists, created under Rolls-Royce’s Coachbuild program. Unveiled in August 2023 at Monterey Car Week in California, it’s the first of four unique Droptail commissions, each telling a personal story through design.
This particular masterpiece draws inspiration from the Black Baccara rose, a rare French flower admired for its deep, velvety, almost black petals. The car was commissioned by a wealthy family as a celebration of love, legacy, and artistry.

Coach build Legacy

Rolls-Royce’s Coach build program is the pinnacle of custom car creation—clients collaborate directly with designers, engineers, and craftspeople to create a one-off automobile. Previous examples include the Sweptail and the Boat Tail, but the Droptail takes a bolder step with its two-seat roadster body style, blending luxury cruising with an emotive open-top experience.

Design & Styling

Exterior

• The La Rose Noire has a low-slung roadster silhouette with a long bonnet, short overhangs, and muscular rear haunches.

• The paintwork is a two-tone custom mix called “True Love” (a deep red) and “Mystery” (a darker, almost black shade).

• Achieving this effect required 150+ paint test panels to get the perfect shimmer that changes under different lighting.

• A removable carbon-fibre hardtop transforms it from an open-air roadster to a sleek coupé.

Interior

• The cabin is dominated by an extraordinary wooden parquetry design on the dashboard and rear bulkhead.

• Crafted from Black Sycamore veneer, it consists of 1,603 hand-cut triangles, with 533 red accents mimicking rose petals drifting in the wind.

• This interior art piece alone took over two years to design, cut, assemble, and finish.

• The seats are wrapped in rich crimson leather, contrasting with darker tones to match the exterior theme.

Engine & Performance

While the Droptail is about artistry, it still carries Rolls-Royce’s engineering might:

• Engine: 6.75-litre twin-turbocharged V12 (N74 family)

• Power: Around 593–620 hp

• Torque: ~850 Nm

• 0–100 km/h: ~4.8 seconds

• Top Speed: Electronically limited to ~250 km/h (155 mph)
  The V12 delivers power effortlessly, ensuring serene cruising even at high speeds.

Unique Features

Audemars Piguet Watch

• A custom 43 mm Royal Oak Concept Flying Tourbillon GMT watch is mounted in the dashboard.

• It can be removed and worn by the owner, with a powered docking mechanism for seamless placement.

Champagne Chest

• A bespoke Champagne Chest was created to match the car, complete with crystal flutes, thermal chillers, and a serving tray—custom-fitted for the commissioning family’s favourite vintage.

Removable Roof

• The carbon-fibre roof panel features a unique glass treatment for light control and heat management.

Price & Exclusivity

• While Rolls-Royce does not officially disclose Coachbuild prices, industry estimates place the La Rose Noire Droptail’s cost at over USD 30 million, making it one of the most expensive new cars ever built.

• Only one La Rose Noire exists, but three other unique Droptail commissions are being made for other clients.

Key Takeaway

The Rolls-Royce La Rose Noire Droptail is more than a car—it’s a rolling piece of art, a personal statement of wealth, love, and craftsmanship. Every inch is tailored, every material chosen with intent, and every surface executed to perfection. It represents the ultimate in automotive personalization, where the client’s story becomes the car’s soul.